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Role of advertising and consumer interest in the motion picture industry
Huang, Dongling; Strijnev, Andrei; Ratchford, Brian Thomas - In: Review of marketing science 13 (2015) 1, pp. 1-40
Persistent link: https://www.econbiz.de/10011378616
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Examining the dynamics of consumer interest and live performance event ticket sales in the presence of a critical industry-wide event
Tseng, Peggy H.; Kulkarni, Gauri - In: Review of marketing science 11 (2013) 1, pp. 33-53
Persistent link: https://www.econbiz.de/10010221381
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The influence of product involvement and emotion on short-term product demand forecasting
Belvedere, Valeria; Goodwin, Paul - In: International journal of forecasting 33 (2017) 3, pp. 652-661
Persistent link: https://www.econbiz.de/10011746196
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Perspectives on timeshare ownership: An exploratory study of markets in China
Chi, Kai-Li - 2009
marketing opportunities for timeshare companies targeting China. This exploratory study is the first of its kind and it intends …. Managerial recommendations for timeshare marketing tactics are discussed. …
Persistent link: https://www.econbiz.de/10009458737
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Search personalization using machine learning
Yoganarasimhan, Hema - In: Management science : journal of the Institute for … 66 (2020) 3, pp. 1045-1070
Persistent link: https://www.econbiz.de/10012234538
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The link between NPD activities and market volatility : an empirical study
Hyland, Paul W.; Soosay, Claudine A.; Sloan, Terrence R.; … - University of Queensland; University of South Australia; … - 2008
New products are unquestionably imperative for business sustainability and success. Firms need to maintain their competitive advantage, and a major determinant of sustaining competitive advantage is the ability of the firm to develop and launch successful new products. There are highly volatile...
Persistent link: https://www.econbiz.de/10009482114
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How Students as Consumers Learn Information about New Products
Šišara, Jelena; Goleš, Divna - 2017
other determinants of consumer behaviour were also considered. It concludes with some important marketing implications. …
Persistent link: https://www.econbiz.de/10011920390
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Marketing Strategy Formulation in the Commercialization of New Technologies
Vincent, Leslie Harris - 2005
marketing literatures and extend the current theoretical knowledge base in these domains through meta-analysis. In general … absorptive capacity) on marketing strategy formulation effectiveness is explored. Utilizing a unique sample of university pre … examination of the role of dynamic capabilities in the effective formulation of marketing strategies. There has been very little …
Persistent link: https://www.econbiz.de/10009475745
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Advancing hermeneutic research for interpreting interfirm new product development
Woodside, Arch G.; Pattinson, Hugh M.; Miller, Kenneth E. - 2005
Purpose ? The principal objective here is to describe conceptual and research tools for achieving deeper sense-making of what happened and why it happened ?including how participants interpret outcomes of what happened and the dynamics of emic (executive) and etic (researcher) sense-making....
Persistent link: https://www.econbiz.de/10009482086
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Methods for focusing on customer orientation in the early phases in the innovation process.
Cimander, Philipp - 2010
M.S.
Persistent link: https://www.econbiz.de/10009429624