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Customer knowledge management or consumer surveillance
Rowley, Jennifer - 2005
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Global Business & Economics Review, published by and copyright Inderscience Publishers.
Persistent link: https://www.econbiz.de/10009455111
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Retailing and shopping on the Internet
Rowley, Jennifer - 1996
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in International Journal of Retail & Distribution Management, published by and copyright Emerald Group Publishing Ltd.
Persistent link: https://www.econbiz.de/10009455123
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Pricing strategies for business information on CD-ROM
Rowley, Jennifer; Butcher, David - 1996
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Journal of Information Science, published by and copyright Sage Publications Ltd.
Persistent link: https://www.econbiz.de/10009455124
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The four Cs of customer loyalty
Rowley, Jennifer - 2005
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Marketing Intelligence & Planning, published by and copyright Emerald Group Publishing Ltd.
Persistent link: https://www.econbiz.de/10009455159
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Building brand webs: customer relationship management through the Tesco clubcard loyalty scheme
Rowley, Jennifer - 2005
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in International Journal of Retail & Distribution Management, published by and copyright Emerald Group Publishing Ltd.
Persistent link: https://www.econbiz.de/10009455161
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Online branding
Rowley, Jennifer - 2004
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Online Information Review, published by and copyright Emerald Group Publishing Ltd.
Persistent link: https://www.econbiz.de/10009455162
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Online branding: the case of McDonald's
Rowley, Jennifer - 2004
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in British Food Journal, published by and copyright Emerald Group Publishing Ltd.
Persistent link: https://www.econbiz.de/10009455163
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Just another channel? Marketing communications in e-business
Rowley, Jennifer - 2004
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Marketing Intelligence & Planning, published by and copyright Emerald Group Publishing Ltd.
Persistent link: https://www.econbiz.de/10009455164
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Retention: rhetoric or realistic agendas for the future of higher education
Rowley, Jennifer - 2003
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in International Journal of Educational Management, published by and copyright Emerald Group Publishing Ltd.
Persistent link: https://www.econbiz.de/10009455165
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Linking strategic objectives and operational performance: an action research-based exploration
Sneyd, Keith; Rowley, Jennifer - 2004
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Measuring Business Excellence, published by and copyright Emerald Group Publishing Ltd.
Persistent link: https://www.econbiz.de/10009455167