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The role of brands and branding in the new economy that is characterised by digitisation and globalisation are … channels, the trend towards organisational value propositions, brands as search keys, the opportunity to link and develop brand …
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In December 2020, new regulation of digital markets was proposed by European Commission. It specifically addresses main concerns raised by business behavior of operators of core services in their gatekeeping positions. However, voice assistants (or digital personal assistants, DPAs, e.g. Apple's...
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