Today’s environment determines companies to use scanning activities in order to seize the opportunities and to avoid the threats. Individual factors and organizational factors influence the scanning behavior. The examination of the environment can be presented in a model based on environment...

Our symblos for communicating with others are based on shared experience. To us, the symbolic values of stimuli are learned associations usually derived from our experiences. The primary system for human symbolic communication is language, the basic definition of which is the relation between...

The aim of the study is to evaluate how effective are the destinations placed in movies in destination choice decisions of students. Rapid growth in the number of movie-goers offers marketers to place products in movies as an alternative promotion tool. Sites, studios, hotels, residences and...

Inside an organization, communication has an important role. Communication should be oriented both towards the internal life of the organization and towards the external activity. The communication devices of the company serve to disseminate some major information about the products and services...

Taking into account that sustainable development of organization`s business depends largely on the quality of the relationships it builds on long-term and marketing communication plays a key role in this process, the purpose of this article is to give a perception of SMEs customers regarding...

Indiferent de tipul de blog folosit, natura mesajului, acuratetea informatiilor precum si credibilitatea acestora sunt esentiale pentru atingerea obiectivelor. Specialistii in comunicarea online spun ca blogul presupune in primul rand un dialog intre companie si publicul sau, iar temele...

The objective of this research is to analyse the effectiveness of product-placements used in music videos. Two different experimental groups were exposed to different music videos. Results indicate that a more appreciated music video (higher score on attitude towards the music, towards the...

The article pays attention to marketing communication issue, specifically in advertising. The article summarizes theoretical background of advertising within evaluation of the topic direction. The main attention is focused on advertising problem as a marketing communication tool from the...

The aim of this communication is to present a theoretical framework, based on the implicit memory theory, to explain the persuasive effects of brand placements. In order to test this framework, an experimental methodoly is then proposed, that allows control of the external factors and offers...

In consequence of change of passive intake of the marketing information to the active intake from the consumer side is the marketing communication changing too, from the public communication to the targeted communication. This article is focusing on the new trends in marketing communications....