Fair trade is concerned with ensuring a fair price and fair working conditions for producers and suppliers, promoting equitable trading agreements. Throughout recent years fair trade has experienced considerable growth in the food sector. This growth has been significantly aided by labelling...

Purpose: Increasing numbers of consumers are expressing concerns about reports of questionable corporate practices and are responding through boycotts and buycotts. This paper compares competing theories of consumer empowerment and details findings that examine the applicability of the theory to...

Research has consistently revealed an increasing demand for “ethical” choices in the global marketplace. However, very little has been published about the decision-making processes of these “ethical” consumers and the implications for marketing. Given the shortfall in research that...