Rios Romero, Maria Jesus; Abril Barrie, Carmen; … - In: European journal of management and business economics : … 32 (2023) 4, pp. 452-468
donations. A stronger NGO brand equity will make donors more attracted to an organization, compelling them to increase both … present study takes into consideration the special characteristics that donors confer to NGOs-specific examples of nonprofit …Purpose The growth in the number of nongovernmental organizations (NGOs) worldwide has led to increased competition for …