Purpose – The purposes of this paper are to develop a more complete understanding both of the characteristics of innovation within retail firms and of the ways in which retailers perceive innovation and measure its effectiveness. Whilst there is a broad consensus that innovation is an...

It is rare for a single store opening in Warrington, north‐west England, to arouse concern amongst UK retailers. However, when that store is a 182,000 sq ft outlet for the Swedish furniture and home furnishings retailer IKEA, representing the Company's first foray into the UK market, the...