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Situation and thoughts in province-county direct governance

Liu, Yong; Liu, Yong - In: Comparative studies on vertical administrative reforms …, (pp. 365-374). 2016

Persistent link: https://www.econbiz.de/10014576302

Does a firm's product recall strategy affect it's financial value?

Chen, Yubo; Ganesan, Shankar; Liu, Yong - In: MSI reports : working paper series (2008) 3, pp. 23-41

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Pricing for nonprofit organizations

Liu, Yong; Weinberg, Charles B. - In: Handbook of pricing research in marketing, (pp. 512-534). 2009

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Does a firm's product-recall strategy affect its financial value? : an examination of strategic alternatives during product-harm crises

Chen, Yubo; Ganesan, Shankar; Liu, Yong - In: Journal of marketing 73 (2009) 6, pp. 214-226

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Effects of distribution channel structure in markets with vertically differentiated products

Zhao, Xuan; Atkins, Derek; Liu, Yong - In: Quantitative marketing and economics : QME 7 (2009) 4, pp. 377-397

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Skilled labor, economic transition and income differences : a dynamic approach

Wei Zou; Liu, Yong - In: Annals of economics and finance 11 (2010) 2, pp. 247-275

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The differential effects of online word-of-mouth and critics' reviews on pre-release movie evaluation

Chakravarty, Anindita; Liu, Yong; Mazumdar, Tridib - In: Journal of interactive marketing : a quarterly … 24 (2010) 3, pp. 185-197

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Factors influencing the adoption of mobile services "consumers' preferences" using analytic hierarchy process

Nikou, Shahrokh; Mezei, Jozsef; Bouwman, Harry; Liu, Yong - 2011

The rapid and widespread development of innovations in mobile services is changing societies and improving lives around the world. Due to lagging adoption, many of these new innovations have yet failed to generate revenue that was expected by mobile network operators, application and content...

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Product-harm crisis management and firm value

Liu, Yong; Chen, Yubo; Ganesan, Shankar; Hess, Ronald - In: Handbook of marketing and finance, (pp. 293-314). 2012

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Network externalities in online video games : an empirical analysis utilizing online product ratings

Liu, Yong; Mai, Enping; Yang, Jun - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 679-690

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