Narrow search
Showing 1 - 10 of 6,598
Cover Image
Reflecting on the use of ethnographic methods in the study of mergers
Teerikangas, Satu; Reynolds, Noelia-Sarah - In: Advances in mergers and acquisitions 17 (2018), pp. 1-29
Persistent link: https://www.econbiz.de/10012154784
Cover Image
From "participant" to “friend” : the role of Facebook engagement in ethnographic research
Edirisingha, Prabash Aminda; Abarashi, Jamal; Ferguson, … - In: Qualitative market research : an international journal 20 (2017) 4, pp. 416-434
Persistent link: https://www.econbiz.de/10011814279
Cover Image
Business ethnography : inducing liminality in pursuit of innovation
Wall, Patricia; Englert, Jennifer - In: Journal of business anthropology 5 (2016), pp. 58-76
Persistent link: https://www.econbiz.de/10011928912
Cover Image
Qualitative research in marketing : what can academics do better?
Crick, James M. - In: Journal of strategic marketing 29 (2021) 5, pp. 390-429
Persistent link: https://www.econbiz.de/10012588437
Cover Image
Getting in, getting on and getting out: reflections on a qualitative research project
Irvine, Helen; Gaffikin, Michael - In: Accounting, Auditing & Accountability Journal 19 (2006) January, pp. 115-145
Purpose – This paper seeks to provide a behind-the-scenes view of how a qualitative research project was conducted. It is therefore a paper about the process of qualitative research from the point of view of a researcher, rather than a qualitative research paper about an organization....
Persistent link: https://www.econbiz.de/10009275348
Cover Image
The multiple truths about crystal meth among young people entrenched in an urban drug scene: A longitudinal ethnographic investigation
Fast, Danya; Kerr, Thomas; Wood, Evan; Small, Will - In: Social Science & Medicine 110 (2014) C, pp. 41-48
Transitions into more harmful forms of illicit drug use among youth have been identified as important foci for research and intervention. In settings around the world, the transition to crystal methamphetamine (meth) use among youth is considered a particularly dangerous and growing problem....
Persistent link: https://www.econbiz.de/10011042357
Cover Image
A health equity critique of social marketing: Where interventions have impact but insufficient reach
Langford, Rebecca; Panter-Brick, Catherine - In: Social Science & Medicine 83 (2013) C, pp. 133-141
Health interventions increasingly rely on formative qualitative research and social marketing techniques to effect behavioural change. Few studies, however, incorporate qualitative research into the process of program evaluation to understand both impact and reach: namely, to what extent...
Persistent link: https://www.econbiz.de/10011042447
Cover Image
Toward a methodology for studying leadership-as-practice
Raelin, Joseph A. - In: Leadership 16 (2019) 4, pp. 480-508
This article is intended as a conceptual and practical foundation for those who wish to conduct research in the area of leadership-as-practice. Rather than offer a single methodology for studying how social and leadership activity is carried out in everyday life, it details a pluralistic set of...
Persistent link: https://www.econbiz.de/10013502136
Cover Image
Hypermedia and Ethnography: Reflections on the Construction of a Research Approach
Dicks, Bella; Mason, Bruce - In: Sociological Research Online 3 (1998) 3, pp. 3-3
Current interest in ethnography within social research has focused on its potential to offer insights into the … complexity of the social world. There have increasingly been calls for ethnography to reflect this complexity more adequately … of ethnography's object of study and its mode of presentation. Both of these areas are implicated in the recent attention …
Persistent link: https://www.econbiz.de/10005767324
Cover Image
Integrating survey and ethnographic methods to evaluate conditional cash transfer programs:
Adato, Michelle - International Food Policy Research Institute (IFPRI) - 2008
"Survey and ethnographic methods have been combined in the evaluations of conditional cash transfer (CCT) programs for the governments of Nicaragua and Turkey. This paper describes the quantitative and qualitative research designs for these evaluations, discusses the relative benefits of...
Persistent link: https://www.econbiz.de/10005037988