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Navigating multiple approaches to qualitative research in HRD
Zarestky, Jill - In: Human resource development review 22 (2023) 1, pp. 126-138
Persistent link: https://www.econbiz.de/10014230760
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Balancing breadth and depth in qualitative research : conceptualizing performativity through multi-sited ethnography
Prasad, Ajnesh; Shadnam, Masoud - In: Organization studies : an international … 44 (2023) 5, pp. 831-854
Persistent link: https://www.econbiz.de/10014295215
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Immersion in organizational ethnography : four methodological requirements to immerse oneself in the field
Dumont, Guillaume - In: Organizational research methods : ORM 26 (2023) 3, pp. 441-458
Persistent link: https://www.econbiz.de/10014295369
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An integrative review on online ethnography methods : differentiating theoretical bases, potentialities and limitations
Nascimento, Thaysa Costa do; Suarez, Maribel; Campos, … - In: Qualitative market research : an international journal 25 (2022) 4, pp. 492-510
Persistent link: https://www.econbiz.de/10013380495
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Strategies for generating deliberately emergent qualitative research designs
Cloutier, Charlotte - In: Journal of applied behavioral science 60 (2024) 2, pp. 358-380
Persistent link: https://www.econbiz.de/10014581127
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Structure, people and process challenges of mutichannel marketing : insights from marketers
Valos, Michael J. - 2009
The aim of this study was to explore the utility of strategic implementation theory as a guide for dealing with issues marketers face when implementing multichannel marketing. Although marketers attempt to harness the potential of emerging marketing channels, implementation is proving difficult....
Persistent link: https://www.econbiz.de/10009484130
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Are service marketing models really used in modern practice?
Kauppinen-Räisänen, Hannele; Grönroos, Christian - In: Journal of service management 26 (2015) 3, pp. 346-371
Persistent link: https://www.econbiz.de/10011388458
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The evolution of marketing research
Morosan, Cristian; Bowen, John T.; Atwood, Morgan - In: International journal of contemporary hospitality management 26 (2014) 5, pp. 706-726
Persistent link: https://www.econbiz.de/10010395536
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On critical collaborative videographies
Chatzidakis, Andreas; Maclaran, Pauline - In: Journal of marketing management : MM 34 (2018) 5/6, pp. 509-517
Persistent link: https://www.econbiz.de/10011934553
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Evaluating the impact of Arnould and Wallendorf's (1994) market-oriented ethnography
Chong, Josephine L. L - In: Journal of business research : JBR 63 (2010) 12, pp. 1295-1300
Persistent link: https://www.econbiz.de/10008747494