This paper discusses the export behaviour of firms from Nigeria against the backdrop of the aggregate findings from previous empirical studies, which originate mainly from the economically advanced countries. Based on the analysis of survey data from 78 Nigerian-based manufacturing firms (34...

We propose a novel perspective on positioning by dentifying goods and services first as market objects and then as marketing objects. As part of their normal marketing activities marketers position market objects and thereby provide means for other market actors to evaluate differences and...

Brands, as actors participating in the marketplace's social discourse, have the ability to lower and, equally, raise social and cultural boundaries. As such, it is important to understand better effects of brand-related cultural cues on consumer vulnerability, especially given the unprecedented...

We examined consumption behavior to understand how individuals become culturally plural consumers through exploratory research conducted in one of the world’s most urban multi-cultural environments, the UAE. As a starting point consumption was deemed as “consummatory” in accord with...

This study provides an African perspective to the global research and literature on retail customer adoption of Internet banking (IB). It empirically examines the influence of seven demographic variables – age, gend er, level of education, marital status, employment status, income level and...

Business Insights: Europe provides a detailed comparative study across all countries in the EU, looking at the requirements in terms of finance and accounting, tax, employment and facilities when establishing an office outside the usual home market. When you set up a business in or expand into a...

Supplier base management is an important aspect of the management of manufacturing operations, as reducing the number of suppliers – the supplier base – is a key approach in many companies including the US and the UK. By having fewer suppliers, manufacturers have more time to work closely...

Purpose - The paper aims to explore the relevance of key marketing concepts, including market orientation, marketing competencies and resources, and competitive marketing strategies, in explaining international market success among smaller agri-food companies. Design/methodology/approach - The...

Studies have shown that companies with university links usually have higher productivity rates than comparable companies that do not have such links. They are also better off in terms of market share, quality of products and services and cost competitiveness. Thus the link between firms and...

Trends in multinational production have complicated the issue of country of origin (COO) with products now often associated with more than one COO and no longer produced in the same country as where they were designed or where their major components originate. This leads to a new stream of COO...