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Reveals that management information systems (MIS) as a concept is still embryonic in Poland and struggling to adjust to the sea change in Polish politics evidenced since the demise of Communism. Information is key and its gathering must reject the requirements of the now defunct central planning...
Persistent link: https://www.econbiz.de/10014946401
Background The Delphi technique was developed by a research group at the Rand Corporation in the 1950s. Its main aim was to achieve consensus whilst stifling the effect of those who, regardless of position, could be expected to influence planning decisions. Delphi is used to deal with...
Persistent link: https://www.econbiz.de/10014934558
Persistent link: https://www.econbiz.de/10009656266
This authoritative three-volume collection presents the most important articles and papers published in the field of international marketing during the last thirty years. It includes both classic articles as well as cutting-edge papers from the new breed of top researchers informed by...
Persistent link: https://www.econbiz.de/10011852217