PURPOSEConsumers tend to be skeptic sometimes towards CSR outlets or communication of companies. In this experiment we tested the influence of fit and reputation on consumer skepticism when confronted with a Cause Related Marketing advertisement.DESIGNIn a two (Fit versus no Fit) by three (bad...

Purpose – The purpose of this paper is to investigate and measure employees' perception of actual and desired corporate ethical values as a component of corporate identity within a major UK financial institution, against a comparison with their employees' own individual ethical...

PurposeThis paper aims to analyse the trends in the papers which have been published in Corporate Communications: An International Journal (CCIJ ) over the past ten years. The analysis will focus on the region of the world the (first) authors come from and on the topics of the...