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Creating commercially compelling website-service encounters: an examination of the effect of website-service interface performance components on flow experiences

Carlson, J; O'Cass, AG - 2011

While the study of flow has attracted the interestof scholars seeking to understand its nature and effects onconsumption related behaviors, it has received limitedattention from Internet researchers seeking to understandfactors controllable by firms which influence its formation.This study...

Persistent link: https://www.econbiz.de/10009484398

Finding the Sweet Spot: A Two Industry Study Using the Zone of Tolerance to Identify Determinant Service Quality Attributes

Durvasula, Srinivas; Lobo, Antonio; Lysonski, Steven; … - 2006

This paper makes a detailed comparison of two major financial services in Singapore: life insurance and stockbrokerage. Relationships of perceptions and expectations of service quality, mean service adequacy (MSA) and mean service superiority (MSS) with service satisfaction and loyalty are...

Persistent link: https://www.econbiz.de/10009484549

A környezetbarát vállalatirányítás eszközei

Csutora, Mária; Kerekes, Sándor - 2004

A könyv a vállalatok társadalmi felelősségvállalásától kiindulva bemutatja a környezetbarát vállalatirányítás hagyományos és újszerű eszközeit a kockázatkezeléstől a környezetközpontú irányítási rendszereken át egészen a környezeti kontrollingig és környezeti...

Persistent link: https://www.econbiz.de/10010124477

A vállalatok politikája – vállalati, társadalmi felelősségvállalás, vállalati közösségek és a vállalati stratégia jövője (Corporate policy – corporate social responsibility, corpor...

Braun, Róbert - 2013

management, business ethics, environmental studies, and marketing-communications. This study applies a historical and political … approach to the understanding of the present and future of CSR and places CSR in the area of management studies and marketing … democracy as business modell would bring to the world of both corporate management and marketingcommunications. …

Persistent link: https://www.econbiz.de/10010125479

Antecedents of loyalty for food products – Investigating the effects of subjective constructs

Gyulavári, Tamás; Dörnyei, Krisztina - 2012

Our research aimed to reveal the effects that can be observed during the buying process of food products and can influence the decisions of customers. We focused on the role of enduring involvement in customers’ behavioural loyalty, that is, the repurchase of food brands. To understand this...

Persistent link: https://www.econbiz.de/10011287909

The Role of Marketing in Corporate Competitiveness: Marketing Practice Analysis of Hungarian Companies

Kenesei, Zsófia; Gyulavári, Tamás; Seer, László - 2013

The objective of this article is to analyse the marketing practice of Hungarian companies. On the one hand, the role of … marketing function in the company has been revealed, and on the other hand the relationship between marketing efforts and market … performance has been investigated. In frame of the Hungarian Competitiveness Studies, 300 marketing executives were surveyed to …

Persistent link: https://www.econbiz.de/10011287910

A hatásosság és hatékonyság fogalmainak értelmezése online vs. offline kampányok keretében

Gyulavári, Tamás; Hubert, József - 2014

Az online marketing erősödése következtében a vállalatok a marketing költségvetésük egyre nagyobb arányát költik el …

Persistent link: https://www.econbiz.de/10011287931

Consumer Behavior and Psychological Empowerment: Proposing a Measurement Scale

Dziri, Menel Nehdi; Triki, Abdelfattah - 2013

This paper proposes a new conception of consumer psychological empowerment while substantiating and defining its different facets. To this end, we conducted 18 interviews with biological food consumers which have been recorded and transcribed and analyzed using the Sphinx software. The results...

Persistent link: https://www.econbiz.de/10011315626

How Corporate Executives Perceive Environmental Issues

Vastag, Gyula; Rondinelli, Dennis A.; Kerekes, Sándor - 1996

This article reports the results of a survey conducted in Hungary to compare the environmental perceptions of Hungarian corporate managers with those of other executives from around the world who had earlier responded to a similar survey conducted by McKinsey and Company. The results showed...

Persistent link: https://www.econbiz.de/10011316314

A CRM hazai gyakorlatának feltáró elemzése

Gyulavári, Tamás; Agárdi, Irma; Bacsek, Péter - 2015

A CRM-elnevezés alig két évtizeddel ezelőtt vált általánossá a marketing köznyelvben. Az azóta eltelt időszakban …

Persistent link: https://www.econbiz.de/10011319129