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Effect of organizational climate on marketing performance : an analysis of the perception of marketers in the banking sector of North Cyprus

Çalıcıoğlu, Cemal; Zhakanova, Aliya; Emeagwali, … - In: Problems and perspectives in management : PPM ; … 12 (2014) 4, pp. 13-22

Persistent link: https://www.econbiz.de/10010504170

Entrepreneurial marketing for SMEs

Cacciolatti, Luca; Lee, Soo-hee - 2015

Persistent link: https://www.econbiz.de/10011383455

Decomposing the problems of traditional markets business ecosystem in Indonesia

Prabowo, Fajar Sidiq Adi; Rahadi, Raden Aswin; … - In: International journal of public sector performance … 3 (2017) 4, pp. 375-397

Persistent link: https://www.econbiz.de/10011991877

Exploring artificial intelligence in marketing management : understanding managers' perceptions towards artificial intelligence

Volkmar, Gioia Valentina - 2022

examine the drivers, barriers, and future developments of AI in marketing management. This article formulates research … practical understanding of the drivers, barriers, and future development of AI in marketing management as well as of the … explorativen Ansatz, um Chancen und Herausforderungen im Zusammenhang mit KI im Marketing zu identifizieren. Basierend auf diesen …

Persistent link: https://www.econbiz.de/10013477421

Management Production Systems and Timing Strategies for Cull Cows

Amadou, Zakou; Ward, Clement E.; Raper, Kellie Curry; … - Southern Agricultural Economics Association - SAEA - 2009

Replaced with revised version of paper 06/04/09.

Persistent link: https://www.econbiz.de/10004979484

Changes on Asian Markets – Challenge for European Companies

Zamykalová, Miroslava; Gullová, Soňa - In: Současná Evropa 2013 (2013) 3, pp. 147-161

about strategy, operations, organization and marketing. As the world witnesses profound changes to the traditional model of …

Persistent link: https://www.econbiz.de/10011195468

Attitudes, motivation, and commitment of runners who do and do not participate in women-only road races

Eagleman, Andrea N. - In: International journal of sport management and marketing … 13 (2013) 3/4, pp. 200-217

Persistent link: https://www.econbiz.de/10010391202

Audit of museum marketing communication in the modern management context

Kupec, Václav; Lukáč, Michal; Štarchoň, Peter; … - In: International Journal of Financial Studies : open … 8 (2020) 3/39, pp. 1-13

Marketing communication is a concise part of modern museum management. Museums operate in a competitive environment …, international trends, and visitor preferences have an influence on marketing communication. Museum management must devote expert … international EU 27 sample of museum visitors. These conclusions allow museum management to build their marketing communication on …

Persistent link: https://www.econbiz.de/10012291735

Alte und neue Wege des Gemeinschaftsmarketings für Agrarprodukte und Lebensmittel

Kliebisch, Christoph; Rügge, Matthias - 2007

der Centralen Marketing-Gesellschaft der Deutschen Agrarwirtschaft (CMA) ist das Gemeinschaftsmarketing jedoch vor allem …

Persistent link: https://www.econbiz.de/10011375024

Displays in food retailing: An evaluation from a sales perspective

Diederichs, Lorenz; Göbl, Martin - In: Journal of Applied Leadership and Management 6 (2018), pp. 47-65

Purpose: Marketing literature has previously and repeatedly outlined the positive sales effects of displays in food …

Persistent link: https://www.econbiz.de/10012031336