It was elaborated the model of process marketing management innovation products with using subjects of industrial … property on enterprise level. This model allows raising competitive ability for products with calculation management functions … of marketing and innovation activity. It helps to define the competitive advantages and to conduct this process on the …

strategy, and marketing has shown that information is different from other goods and services; this is especially true in …

management practices. Most producers did not alter management practices in response to the down market. Among producers who made … changes, costs were cut largely in the area of herd health management. Specific management practices in which costs were cut … medications (5.0% of operations), and veterinary services (14.1% of operations). Other ways that producers altered management …

marketing of the service under the BA brand. One-fifth of agents still gave inaccurate advice. The importance of airports and …

different theoretical approaches in economics and management and are based on a variety of Fields. ...French Abstract …

SMEs’ relation towards marketing and their marketing practices are as yet unexplored research areas in Hungary. This … Conant, 1994) has shown a significant, positive correlation between market orientation and marketing competencies, we have … management style leads to higher market orientation. In the case of Hungarian SMEs, there are three factors significantly …

strategyto increase its overall share in the auto manufacturing industry. Daimler Chrysler usessuccessful marketing, promotional … Events - Organizational Analysis – Marketing - Sales and Market Share Growth Rate - Financial Analysis - Comprehensive Ratio …

of marketing resources concerns both manufacturers and retailers and has drawn the attention of marketers to the need for … effective category management. One strategy to consolidate categories is product elimination. The questions that concern … methodological contributions. The model makes a valuable contribution to marketing practice because it allows marketers to evaluate …

of the firm, channels management and satisfaction. I evaluated the framework empirically using a pharmaceutical context …