Consumers attitudes are changing toward brands, and their acceptance oftraditional push advertising has diminished. Social media has created andconnected a network of consumers who can easily collaborate with one another.This collaboration and constant conversation between customers builds trust...

The SA Code of Practice for the Marketing of Medicines was formulated in anattempt to reduce the cost of medicines, thus ruling out certain marketingpractices. This research report investigated what the perceived impact of theCode may be on customer equity in an already volatile...

The South African Government moved aggressively to curb predatorylending, consumer abuses and outdated, piecemeal and ineffective legislationon consumer credit through the introduction of the National Credit (2005) andRegulations (2006). As a result the financial institutions and consumers...

Human assets are a source of competitive advantage to the firm. Studies havefound that to attract and retain talented employees, firms need to offer morethan just money they need to offer challenging roles and developmentopportunities. However, the more organisations invest in an employees...

In 2007, 12.5 million South African adults were classified as being unbankedand having limited access to financial services including credit. Of the 19 millionconsumers who have access to bank accounts and financial services products,17.14 million are reported to be credit active. There is a...

Foreign investors prefer to enter the South African market via portfolio flows. While other emerging markets are actively pursuing foreign direct investment (FDI) and taking advantage of its spillover effect, South Africa is losing out on the opportunity. South Africa is considered to be one of...

This study aimed to investigate the adoption and the use of first-order retailbanking product by those individuals who are classified as being low-incomeearners and who reside (for the purposes of employment) in urban and periurbanareas. The Financial Sector Charter of 2003 stated that the...

Employee and customer satisfaction have been widely studied and are important for business outcomes. Their relationship has primarily been researched at the organisational and departmental levels within the consumer type industries where frontline employee interaction with the customer is...

There is broad agreement in the literature that in general, mergers and acquisitions in both the short and long run are largely zero or negative, net present value exercises for the shareholders of the acquiring company. At the same time it is believed that significant returns are realised by...

The purpose of this study was to explore the impact of regulatory changes onthe client service delivery strategies of a multinational accounting firm based inSouth Africa. These regulatory changes were implemented in an effort to avertcorporate scandals such as Enron in future and now seek to...