Independent financial advisers have to address different problems as they pro¬gress through the life cycle stages of their businesses. A number of researchers, however, are of the opinion that small business owners do not have the ability to manage the growth-related transitions effectively. It...

The number of single working women in Gauteng constitutes a viable market for financial companies in South Africa. However, the question arises whether companies in South Africa are adequately pursuing the single working women market. Various factors may influence a womans decision to purchase a...

Endorsement is a popular marketing communications tool that has been used bymarketers for many years. However, traditional methods of marketing are now beingsurpassed as sophisticated consumers become more cynical and seek out unofficial, noncommercialinformation about brands. Due to the advent...

South Africas democratic political regime opened up a global operating environment, affecting all sectors of the economy including the nonprofit sector. Models of sustainability have become more important than ever, with an increased emphasis on management models in this sector. New information...

Services are becoming increasingly important. Almost two-thirds of the worlds total economic output is accounted for by services. Moreover, the leisure services industry is one of the fastest growing industries around the world. The global growth rate was more than 6% per year in the last five...

This study focuses on measuring the corporate reputation of an organisation within the information technology (IT) industry in South Africa. An empirical investigation was conducted to identify the elements that influence corporate reputation. The research design selected was a case study. For...

This study explores the nature, role and planning of the alternative brand contact. The concept of alternative brand contact is embedded in integrated brand contact management. Based on the outside-in and zero-based planning philosophy of integrated brand contact management, the alternative...

This study examines the development of performance measurement tools, in the form of Key Performance Indicators (KPI), for corporate communication in the Information Technology (IT) industry, to aid in the alignment of its strategic intent. Furthermore, the performance measurement tool has to be...

This thesis argues that the role of productivity growth in an economy is critical to the welfare of a nation. It further argues that productivity growth in an economy is dependent on the productivity growth within organisations operating in that economy. It goes on to argue that the...

An investigation of the product life cycle concept as an instrument in marketing decision-making for selected small organisations in South Africa. The product life cycle concept is currently a dominant component of marketing theory. There is however much criticism on and doubt about the...