Moraru, Mădălina - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 7 (2021) 1, pp. 178-189
discourse delivered by retailers on the market to answer consumers’ needs. There are two types of perspectives to be considered …Brands’ perspectives on consumption and consumers have strongly changed during the pandemic because, lately, they have …-socialisation and fears. Retailers turn from simple suppliers into innovative volunteers who concern themselves with how to diminish …