Similar Search Results

Marketing Concept and Customer Orientation

Dickinson, Roger; Herbst, Anthony; O’Shaughnessy, John - In: European Journal of Marketing 20 (1986) 10, pp. 18-23

the two major concepts are: that consumers know what they want; and that consumer sovereignty prevails. Believes marketers … marketers should aim their best efforts at this area to enable better contacts. …

Persistent link: https://www.econbiz.de/10014724916

Moral Schemas and Business Practices: The Ethics of Guangzhou Migrant Marketers

Leung, Alicia; Liu, Xiangyang; Liu, Shanshi - In: Journal of Business Ethics 88 (2009) 1, pp. 11-23

Persistent link: https://www.econbiz.de/10004999674

EVENT MARKETING MANAGEMENT – OPPORTUNITIES FOR INTEGRATING INTO COMPANIES’ BUSINESS POLICY

Cristache, Nicoleta; Adrian, Micu; Basalic, Elena Valentina - In: Risk in Contemporary Economy (2013), pp. 261-272

can it help boost business. Event marketing used by marketers in all industries, represents a unique opportunity for … marketers what to pursue when organizing such an event so that the rate of investment return to be as high as possible. As it …

Persistent link: https://www.econbiz.de/10010743258

Trading Forward in the Brazilian Electricity Market

Coutinho, Paulo Cesar; Oliveira, Andre Rossi de - In: International Journal of Energy Economics and Policy 3 (2013) 3, pp. 272-287

takers in the forward market and trade through marketers, who play a Cournot game. Our model’s main features come from the … (increases) with the number of marketers, and that, as a result, full hedging is achieved in the limit. We also investigate the …

Persistent link: https://www.econbiz.de/10010674835

Consumer Behavior Determined by Social Classes

Adrian, ªerban Comãnescu; Silvia, Muhcinã - In: Ovidius University Annals, Economic Sciences Series XI (2011) 1, pp. 2050-2051

Information on consumer behavior is essential in trade policy decision-making process. The study of consumer behavior has concerned different subjects:psychology, sociology, economy. In a marketing approach knowledge of consumer behavior is not an end in itself, but only a tool, a means by which...

Persistent link: https://www.econbiz.de/10010632006

Investigating Socialization, Work-Related Norms, and the Ethical Perceptions of Marketing Practitioners

McClaren, Nicholas; Adam, Stewart; Vocino, Andrea - In: Journal of Business Ethics 96 (2010) 1, pp. 95-115

Persistent link: https://www.econbiz.de/10008678394

Should Marketers Try to Change Consumers Unfavourable Attitude for their Product into Favourable?

Ewah, Sunday O. E.; Igbaji, Patrick M.; Umeh, Christian I. - In: International Journal of Academic Research in Business … 4 (2014) 10, pp. 631-643

This is an empirical study of the interplay between consumers' attitude toward marketers’ products and marketers; wish … consumer’s attitude is not quite easy. The marketers have to put their acts together by producing products to match consumers …

Persistent link: https://www.econbiz.de/10011084923

Wiki Brands: Reinventing Your Company in a Customer‐driven Marketplace

Dietz, Janis - In: Journal of Product & Brand Management 21 (2012) 3, pp. 227-228

Persistent link: https://www.econbiz.de/10014896304

Marketing implications of the destination image of Mongolia

Mwaura, David; Acquaye, David; Jargal, Sarnai - In: Worldwide Hospitality and Tourism Themes 5 (2013) 1, pp. 80-91

require tourism marketers to understand how those images are formed. This information will enable them to project a positive …, attention. This paper will appeal to destination marketers of other long haul destinations who are seeking to position their …

Persistent link: https://www.econbiz.de/10015037688

The effects of tipping policies on customer satisfaction : a test from the cruise industry

Lynn, Michael; Kwortnik, Robert J. - In: International journal of hospitality management 51 (2015), pp. 15-18

Persistent link: https://www.econbiz.de/10011413939