to the adoption of specific differentiating competencies by individuals. The survey included marketers employed by three …

Age has played a vital role in influencing marketeers to decide their target customers. Marketeers have always focused … on targeting younger group of customers eluding one segment of customers who have often gotten neglected is the 'baby … boomers' or 'ageless customers'. This article attempts to understand the gap between the demand of baby boomers and focus as …

writer who adds their own impartial comments and places the articles in context. Findings The study explored how marketers … challenges faced by marketers related to AI implementation. Originality/value The briefing saves busy executives, strategists …