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Consumer-brand relationships in sports products and repurchase intention : an application of the investment model
Chiu, Weisheng; Won, Doyeon - In: International journal of sports marketing & sponsorship 17 (2016) 3, pp. 243-256
Persistent link: https://www.econbiz.de/10011607882
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Consumer-brand relationships in sports products and repurchase intention
Chiu, Weisheng; Won, Doyeon - In: International Journal of Sports Marketing and Sponsorship 17 (2016) 3, pp. 243-259
strengthened by consumers’ satisfaction with and investment in the brand. Moreover, brand commitment had a positive influence on …Purpose – The purpose of this paper is to examine the key determinants of brand commitment in sports products based on … results support the investment model’s hypothesis that brand commitment is weakened by the quality of alternative options but …
Persistent link: https://www.econbiz.de/10014811510
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Travel as relationship therapy : examining the effect of vacation satisfaction applied to the investment model
Durko, Angela M.; Petrick, James F. - In: Journal of travel research : a quarterly publication of … 55 (2016) 7, pp. 904-918
Persistent link: https://www.econbiz.de/10011594835
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Role of motivations for luxury cruise traveling, satisfaction, and involvement in building traveler loyalty
Han, Heesup; Hyun, Sunghyup Sean - In: International journal of hospitality management 70 (2018), pp. 75-84
Persistent link: https://www.econbiz.de/10011825969
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Student satisfaction and commitment towards a blended learning finance course : a new evidence from using the investment model
Alshehri, Abdulrahman F. - In: Research in international business and finance 41 (2017), pp. 423-433
Persistent link: https://www.econbiz.de/10011914544
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Internal branding in Agriculture Bank of Iran : an application of Rusbult's investment model
Azizi, Shahriar; Javidani, Masoud - In: International journal of financial services management … 8 (2015) 1, pp. 83-97
Persistent link: https://www.econbiz.de/10011407248
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An examination of the relationship between co-creation and well-being : an application in the case of tourism
Dekhili, Sihem; Hallem, Yousra - In: Journal of travel and tourism marketing 37 (2020) 1, pp. 33-47
Persistent link: https://www.econbiz.de/10012289256
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Factors affecting Internet banking success : a comparative investigation between Indonesia and South Korea
Susanto, Aries; Lee, Hwansoo; Zo, Hangjung; Ciganek, … - In: Journal of global information management : an official … 21 (2013) 2, pp. 72-95
Persistent link: https://www.econbiz.de/10009767279
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Attitudinal loyalty and trust in entrepreneurship : building new relationships
Prause, Gunnar; Mendez, Marcelo Mendez; Garcia-Agreda, … - In: International entrepreneurship and management journal 9 (2013) 4, pp. 531-540
Persistent link: https://www.econbiz.de/10010247773
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Key drivers of services website loyalty
Sanz Blas, Silvia; Ruiz Mafe, Carla; Pérez Perez, Isabel - In: The service industries journal 34 (2014) 5, pp. 455-475
Persistent link: https://www.econbiz.de/10010379358