Baye, Michael; GATTI, RUPERT J; Kattuman, Paul; Morgan, John - Institute of Business and Economic Research (IBER), … - 2004
Clearinghouse models of online pricing---such as Varian (1980), Rosenthal (1980), Narasimhan (1988), and Baye … information to make online purchases. These models predict that the responsiveness of a firm's demand to a change in its price …'s location on the screen and relative ranking in the list of prices are important determinants of an online retailer's demand. We …