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Ultimate guide to Facebook advertising : how to access 600 million customers in 10 Minutes
Marshall, Perry; Meloche, Thomas - 2011
Persistent link: https://www.econbiz.de/10009528374
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Facebook companion
Miller, Matthew - 2011
Persistent link: https://www.econbiz.de/10009173568
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Killer Facebook ads : master cutting-edge Facebook advertising techniques
Weintraub, Marty - 2011
Persistent link: https://www.econbiz.de/10009285058
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The like economy : how businesses are making money with Facebook
Carter, Brian - 2012
Persistent link: https://www.econbiz.de/10009414842
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The many faces of social media in business and economics research: Taking stock of the literature and looking into the future
Tumasjan, Andranik - In: Journal of Economic Surveys 38 (2023) 2, pp. 389-426
Since their inception more than 15 years ago, social media have become a vibrant research topic in business and economics research. This article presents an integrative literature review taking stock of and showing the many faces of social media in extant research. Based on N = 1419 articles...
Persistent link: https://www.econbiz.de/10014520023
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Facebook use and individual well-being : like me to make me happier!
Pénard, Thierry; Mayol, Alexandre - 2015
Persistent link: https://www.econbiz.de/10011303052
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Exploring the continuance intention of social networking websites : an empirical research
Hsu, Chia-lin; Yu, Chih-ching; Wu, Cou-chen - In: Information systems and e-business management : ISeB 12 (2014) 2, pp. 139-163
Persistent link: https://www.econbiz.de/10010356987
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Social networking the brand : an exploration of the drivers of brand image in the South African beer market
Beneke, Justin; Blampied, Simon; Miszczak, Sonia; … - In: Journal of food products marketing 20 (2014) 4, pp. 362-389
Persistent link: https://www.econbiz.de/10010399875
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Helping workers understand and follow social media policies
O'Connor, Kimberly W.; Schmidt, Gordon B.; Drouin, Michelle - In: Business horizons 59 (2016) 2, pp. 205-211
Persistent link: https://www.econbiz.de/10011451905
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Facebook use and individual well-being : like me to make me happier!
Pénard, Thierry; Mayol, Alexandre - In: Revue d'économie industrielle 158 (2017) 2, pp. 101-127
Persistent link: https://www.econbiz.de/10011774325