Recent literature on the European Union has focused to a great extent on the growing competition that the creation of the union was expected to generate on the former national markets. And yet, as we have moved into the new millennium, cross-border competition in many sectors is still at modest...

The purpose of this research was to investigate e‐business and e‐supply strategies in Scottish small‐ and medium‐sized enterprises (SMEs). The paper reviews academic literature and recent survey reports on the degree of e‐business adoption in the UK and Republic of Ireland. The...

When we discuss research into retail branding, the natural starting point is the retail product brand – invariably referred to as the “private brand”, the “store brand” or the “retail brand”. Private brands have generated a vast body of research on both sides of the Atlantic over...

In 1973, the French government, in response to considerable pressure from small retailer interest groups, introduced legislation aimed at restricting the future growth of large area retail stores. The "Loi Royer"established a series of departmental planning commissions composed of retailer,...

Purpose - The aim of this paper is to examine the relationship between corporate branding and market driving. This is achieved by focusing on key dimensions of brand identity such as brand values and staff behaviours, while acknowledging the role of vision and organizational culture. The links...

This paper traces the emergence, evolution, and demise of below cost legislation in the grocery industry in the republic of Ireland. The paper adds to our understanding of the legislation by adopting the view that, by using the net invoice price as its definition of cost, the legislation...

IKEA is often cited as an example of a “global” retailer which pursues a similar “standardized” approach in every market. This paper systematically assesses the degree of standardization (and adaptation) of four commonly identified retail marketing mix activities – merchandise,...