Shao, Alan T.; Herbig, Paul - In: International Marketing Review 10 (1993) 5
The Japanese “sogo shosha” – Japanese General Trading Companies – have played a major role in the phenomenal growth of … the Japanese economy. Throughout the century, sogo shosha have secured raw material import inputs and have marketed and … manufactured high value‐added exports of the Japanese economic machine. However, the twenty‐first century is nearly here – along …