This dissertation aims to present an integrated approach to measuring and linking the variables involved in the 'export marketing standardisation-export performance' phenomenon. Drawing on the literature and primary data (exploratory study, main survey and follow-up interviews), twenty-three...

Demonstrations of the power of branding in consumer markets reverberate around the globe. In contrast, the role of branding in industrial markets is unclear and under-researched. Three basic questions stimulate the thesis: (1) What is industrial branding?; (2) Is industrial branding important,...

This thesis is concerned with HRM in Irish-owned multinational companies (MNCs). For the purpose of this research, HRM is understood in its broadest sense as encompassing the policies, processes and procedures involved in the management of people within organisations (Sisson, 1989). Adopting a...

This thesis incorporates a role for advertising in a neoclassical model of consumer behaviour in an environment with imperfect information, Advertising is seen as providing an initial set of parameters in the consumer's subjective beliefs. The thesis considers the role of learning through...

Purpose ? The purpose of this paper examines some of the controversies facing business schools in their future evolution and pays particular attention to their competitive positioning as centres of management research. Design/methodology/approach ? The paper combines and builds on current...

What has driven trade booms and trade busts in the past century and a half? Was it changes in global output or in the costs of international trade? To address this question, we derive a micro-founded measure of aggregate bilateral trade costs based on a standard model of trade in differentiated...

Perspectives on entry mode choice are broad, emphasising different tenets and variables. However, none of them has examined the impact of the Internet, which has emerged since the 1980s. The thesis aims to investigate to what extent differing Internet usage impacts on foreign market entry mode...

We present a new, full multivariate framework for modelling the evolution of conditional correlation between financial asset returns. Our approach assumes that a vector of asset returns is shocked by a vector innovation process the covariance matrix of which is timedependent. We then employ an...

This research examines in detail the ability (logic) of organisations to adopt commodity work business processes. Four case studies taken from within one major UK retailer, Boots The Chemists, examines how a single work business process, that of call centres, has been developed in each of four...

The search for an appropriate approach to pricing capacity access in telecommunication capacity networks has evolved variously in the literature through rate of return regulation, the Efficient Component Pricing Rule, price-cap regulation (RPI-X) and cost-based regulation, based on efficient...