Cover -- Contents -- Testimonials -- Introduction -- Part I: Mastering the Art of Pricing Value -- Chapter 1: What Is Value? -- Chapter 2: The Power of Leverage -- Chapter 3: C#1 Control Your Fear -- Chapter 4: C#2 Comprehend Value -- Chapter 5: C#3 Create Value -- Chapter 6: C#4 Capture Value...

This volume analyses value and equilibrium. Chapters on the decisions of household and on the theory of the firm (including short and long-term planning and investment) include both static and dynamic analysis. * Based on the enlarged sixth German edition this English edition contains many...

Innovations in pricing can be transformative, but to reach their potential companies must devote equal attention to technical and organizational capabilities. Most firms, however, only pay attention to the technical dimensions of pricing, which severely limits the success of their initiatives....

This paper presents novel evidence of price discrimination, using prices of identical goods in 28 countries. I explain the observed phenomenon via non-homothetic preferences, in a model of trade with product differentiation and firm productivity heterogeneity. The model brings theory and data...