Marketing and Corporate Communications suffer both from a general accepted definition, which leads to a differing corporate understanding and functional implementation. To this basic problem adds that the explosion of communication channels and means, but also turbulent markets of an...

Increasingly ICT-based virtual products are challenging physical products and markets. Obsolescence has become a real effect for an augmented number of established industries due to the facilitation of access, consumption, and permanent, immediate availability, which dematerialised products...

Marketing and Corporate Communications suffer both from a general accepted definition, which leads to a differing corporate understanding and functional implementation. To this basic problem adds that the explosion of communication channels and means, but also turbulent markets of an...

Marketing and Corporate Communications suffer both from a general accepted definition, which leads to a differing corporate understanding and functional implementation. To this basic problem adds that the explosion of communication channels and means, but also turbulent markets of an...