Examines the consumer′s role in the proliferation of product counterfeiting. Describes a demand‐side orientation to the counterfeiting problem and discusses results from a field experiment examining consumers′ willingness to select a counterfeit apparel item knowingly. Indicates that a...

Considers the differences between consumer perceptions of onmonetary promotions such as free extra product and monetary promotions such as discounts and rebates. Reports on an experiment which found that monetary promotions did not have to be as large as onmonetary promotions to be noticed by...