Hwang, YooHee; Su, Na; Mattila, Anna - In: International Journal of Contemporary Hospitality Management 32 (2020) 3, pp. 1227-1246
Purpose: The purpose of this study is to investigate the interactive effect of social crowding and solo consumers’ sense of power on attitudes toward the restaurant menu with popularity and scarcity cues. Design/methodology/approach: In total, 181 US consumers were recruited. Using a...