Ahmad, Rizal; Buttle, Francis - In: International Journal of Bank Marketing 20 (2002) 1, pp. 5-16
Examines and reports the customer retention practices of Frontier Bank as it provides telephone banking services to … telephone banking services, describes and analyses four retention practices of Frontier Bank, and identifies gaps in both … suggested by extant theories. Managers of similar telephone banking operations could benefit from applying extant customer …