Matosas-López, Luis - In: Journal of Open Innovation: Technology, Market, and … 7 (2021) 1, pp. 1-16
) used in America and Europe. This work, unlike previous research that analyze digital marketing strategies in SNSs in a …; specifically, then, an approach that allows comparing the management strategies used in these two areas. The research takes a … significant differences in the management approaches applied in these two continents. Even though the digital marketing strategies …