Lilliput Lane, based on the edge of the English Lake District, manufactures a range of miniature plaster cottages which are marketed to customers throughout the world, many of whom are committed collectors. This case study traces the early growth of the company in the 1980s, its subsequent...

Reminds us that different organizations seek to deal with environmental pressures in different ways; some are proactive, others rely largely on reaction. Paradoxically, reactive crisis fighters typically thrive on the challenge of short‐term problems. Effective organisations, however, need...