Focuses on the issue of country of origin stereotyping by consumers in the New Zealand automobile market. The approach uses 275 mail questionnaires (with 150 of these being returned) containing bi‐polar adjectives to assess the current attitude of new car purchasers towards automobiles made in...

As the UK’s retail financial services sector discovers the value of retaining customers it is also becoming aware that product elimination has the potential to damage existing purchasing relationships. Unlike physical goods, where elimination is often undertaken with scant regard for the...

Physical distribution management in New Zealand, is still, in many companies, subordinate to other functions in the corporate organisational hierarchy. In this study of three industries (Menswear, Foodstuffs and Pharmaceuticals) it was found that most distribution executives were responsible for...

The increasing provision of self-service technologies such as automated telling machines (ATMs) in retail banking means that customers now have a variety of means of carrying out their banking business In many cases, the functions of these technologies overlap with the functions of the bank...