the technology of marketing is implicated within the organisation and representation of anti‐corporate protests. We argue … that the cynical and unreflexive manner in which cultural critics engage with marketing, and their attempts to distance … marketing from activities that they privilege, may have consequences for the anti‐corporate movement. This paper concludes with …

Compares the marketing functions of social enterprises with that of private enterprise, and discusses the management … problems involved in the selection and implementation of a social enterprise strategy. Purports that the marketing function in …, and distribution of the output. Recognises that marketing mix decisions – e.g. product, price, place, and promotional …

This paper discusses the representation of “green consumerism” in the prevalent institutionalised discourses of green … consumerism, and in the self‐narratives of people who identify themselves as ecologically oriented citizens, focusing on the … citizens, who are largely “marginalised” and positioned as the other in the dominant discourses of green consumerism, engage in …