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Drawing out the Satisficer from the Maximizer

Beja, Edsel Jr. - Volkswirtschaftliche Fakultät, … - 2012

How a full glass is sketched by a person is used as an identification of a maximizer/satisficer-type personality. There … as the maximizer-types and those who draw their glass just filled below the brim as the satisficer-types. Analysis of … self-reported subjective well-being indicates that the satisficer-types enjoy higher school domain satisfaction than the …

Persistent link: https://www.econbiz.de/10011259524

Ineffective brand extensions and the Sisyphus Effect

Zheng, Chundong; Ma, Ke; Duan, Qi; Wang, Han - In: The journal of product & brand management 24 (2015) 2, pp. 165-171

Persistent link: https://www.econbiz.de/10011308500

Status and Organizations : Theories and Cases

Styhre, Alexander - 2022

Chapter 1: Status as concept and social fact -- Part I: Theoretical perspectives -- Chapter 2: The manipulation of status: Causes and effects -- Chapter 3: Status and cognition: Decision making, policy implementation, and fallacies and biases in status ordered fields -- Part II: Empirical cases...

Persistent link: https://www.econbiz.de/10013349725

Brands and food-related decision making in the laboratory : how does food branding affect acute consumer choice, reference, and intake behaviours? : a systematic review of recent e...

Boyland, Emma J.; Christiansen, Paul - In: Journal of agricultural & food industrial organization 13 (2015) 1, pp. 45-54

Persistent link: https://www.econbiz.de/10011415789

Consumer perception of knowledge-sharing in travel-related online social networks

Bilgihan, Anil; Barreda, Albert; Okumus, Fevzi; Nusair, … - In: Tourism management : research, policies, practice 52 (2016), pp. 287-296

Persistent link: https://www.econbiz.de/10011418426

Consumers interpreting sustainability : moving beyond food to fashion

Ritch, Elaine L. - In: International journal of retail & distribution management 43 (2015) 12, pp. 1162-1181

Persistent link: https://www.econbiz.de/10011431951

Is this mobile cpupon worth my private information? : consumer evaluation of acquisition and transaction utility in a mobile coupon shopping context

Im, Hyunjoo; Ha, Young - In: Journal of research in interactive marketing : … 9 (2015) 2, pp. 92-109

Persistent link: https://www.econbiz.de/10011302394

Evaluating young adult voter decision-making involvement within a compulsory political system

Winchester, Tiffany; Hall, John; Binney, Wayne - In: Qualitative market research : an international journal 18 (2015) 3, pp. 252-277

Persistent link: https://www.econbiz.de/10011305130

Hidden consumption behaviour : an alternative response to social group influence

Thomas, Veronica L.; Jewell, Robert D.; Johnson, … - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 512-531

Persistent link: https://www.econbiz.de/10011309585

Gender differences in reward sensitivity and information processing during decision-making

Byrne, Kaileigh A.; Worthy, Darrell A. - In: Journal of risk and uncertainty : JRU 50 (2015) 1, pp. 55-71

Persistent link: https://www.econbiz.de/10011333554

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