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CRITERIA TO EVALUATE THE IMPACT OF RISING ECONOMIC AFFLUENCE ON HOUSEHOLD PURCHASING EFFICIENCY.

SHAW, ERIC HARRY. - Temple University

. The efficiency of household buying is a neglected area in marketing, yet it is the bridge between the marketing activities … to link the marketing output of firms to household buying inputs. Essentially, market exchange value is used to measure … increase in household demand for marketing output was offset by conflicting time pressures within the household. That is, the …

Persistent link: https://www.econbiz.de/10009431611

An experimental examination of the effects of order of presentation on the formation of internal reference prices.

Gray, James Irwin. - University of South Carolina

This dissertation examined effects upon consumers' current and future price expectations, which were produced by changing the order in which sample prices were presented for evaluation. Two orders of presentation (ascending, descending) and two different rates of change (rapid, moderate) were...

Persistent link: https://www.econbiz.de/10009431620

Organizational networks and international market entry: Japanese entry into the United States Auto Ancillary Industry.

Banerji, Kunal. - University of Kentucky

This study presents a framework for foreign direct investment and international market entry based on the resource dependence theory, population ecology theory, and institutionalization theory. The basic research question in this study was "How does prior involvement in an interorganizational...

Persistent link: https://www.econbiz.de/10009431624

The role of international marketing channels in economic development: A structural analysis of the effects of exporting and importing on economic level and basic needs.

Mullen, Michael R. - The University of North Carolina at Chapel Hill

International marketing is growing in volume and importance for firms. Consequently, the impact of international … marketing on society has also taken on additional importance. Distribution through international marketing channels, often … referred to as exporting and importing, is the most frequently researched aspect of international marketing. Many marketing …

Persistent link: https://www.econbiz.de/10009431626

The effect of preannouncements and announcements on the value of the firm.

Koku, Paul Sergius.; Newark. - Rutgers The State University of New Jersey

marketing and financing decisions by linking its decisions to float new equity or debt with the timing of new product … marketing and financing decisions by linking its decisions to float new equity or debt with the timing of new product …

Persistent link: https://www.econbiz.de/10009431629

Cross-promotion as tactical alliance: Theory and implementation.

Basuroy, Suman. - University of Pittsburgh

The growth of promotional wars among brands in the 1980s, combined with the fact that promotions are mostly used by the current buyers of the brand which cannibalizes regular sales, has resulted in several innovative promotional tactics that look at brand competition in a broad strategic...

Persistent link: https://www.econbiz.de/10009431634