for cognition (NFC) and mood – on consumer skepticism toward corporate social responsibility (CSR) messages. Design … fluency, NFC and mood was explored. Findings Individuals high in need for cognition responded more positively after reading a … toward CSR messages with low processing fluency. In addition, such an effect was moderated by mood. Positive mood (versus …

Information on prices and price risk differences across marketing arrangements aids fed cattle producers in making … choices about marketing methods. As part of the congressionally mandated Livestock and Meat Marketing Study, we investigated … fed cattle price and price risk differences across marketing arrangements. The analysis uses data representing cattle …

with few other studies extends social marketing literature by offering theoretical and statistical evidence regarding how …

Purpose – Although consumption of spirituality and growth of the market in this area have been well documented, it has … been largely neglected in marketing. Existing literature exploring spirituality has suggested consumers in this area can … consumer uncertainty and its impact on affect. Findings – The research reveals that consumers of spirituality did indeed …

with few other studies extends social marketing literature by offering theoretical and statistical evidence regarding how …

marketing research, and the results show that the proposed methods perform well. The second essay focuses on a specific …Various business problems are of interest to both data mining and marketing academic communities, such as market … segmentation, direct marketing, targeted marketing, personalization/customization, cross selling and discovering customer lifetime …