concerns of outsourcing is the quality of service. We use a game theoretic model to design optimal contracts between the buyer … outsourcing quantity, quality, price and a cut-off point that will make the contract unsuitable. …

concerns of outsourcing is the quality of service. We use a game theoretic model to design optimal contracts between the buyer … outsourcing quantity, quality, price and a cut-off point that will make the contract unsuitable. …

. Overviewed literature enables to state that the perception of price and pricing behavior (defined as the set of possible … inseparability of the monetary value from the socially constructed image of the goods and underlines the price-quality dilemma as an …

This paper studies the role of advertising and prices as signals of quality in a purely static setting, where repeat … assumptions, that the high-quality firm will distort its price upwards and its level of advertising downwards compared to the … complete-information case. We then show, under relatively mild additional conditions, that the high-quality firm will choose a …

A monopolist introduces a new product of either low or high quality. It advertises to make consumers aware of the … product and signals product quality using both price and advertising. When consumption does not re- veal product quality …, price is higher and advertising is lower than they would be if product quality is observable. Price rises and advertising …

as a signal of quality when objective quality is not demonstrably superior) is only effective when combined with “premium … quality positioning” throughout the marketing mix. Contrary to Koku’s argument, such premium quality positioning does succeed … for the case that was studied, and prices above that which objective quality would support are sustained.  …

Much attention has been paid to the pricing of goods, but services now constitute almost half of the US economy and … they have their own pricing requirements. Services differ from goods in that the choice of pricing structure is more fluid …, as for example in determining the unit of charging. In addition, services tend to be more variable in quality because …