Effective pricing research techniques need to reflect fully consumer behaviour. A historical review indicates the … implications for pricing research.  …

implemented in a variety of organizational marketing activities including promotion, pricing, distribution and competitive …

Reviews an article that attempts to assess the scale of pricing errors in supermarkets due to faulty scanning, research …

pricing question. The typical business environment in the new millennium has driven the companies to adopt a competitive … Company, ECT, is intending to adjust its pricing policy and, in addition to these issues, decided to study the opinion of its …

that is often overlooked by firms. The paper addresses differential pricing in business‐to‐consumer electronic commerce, in … particular differential pricing for hotel services sold on the Internet. Hotels are able to take advantage of differential … pricing for various segments because the market for hotels can be divided into narrow customer segments. An overview of e …

revisions, and under‐pricing. Findings – It is found that debt only serves as a signal of better firm quality for low‐tech IPOs …‐IPO leverage serves as a positive signal of firm quality as it forces a firm's managers to adhere to tough budget constraints. The …, as reflected in smaller price revisions and lower under‐pricing. For high‐tech IPOs, the effect of leverage is reversed …

, razors/blades products. Little prior research has looked at pricing strategy for mature industrial products and no prior … study's practical implications lie in its contribution to understanding pricing strategy in mature industrial markets … products' pricing strategy, coupled with the increasing number of products that fall within this life cycle, make the product …

Purpose – How do pricing methods affect firm performance? From both an academic as well as a managerial perspective … this question is important. The literature is silent on the relationship between pricing approach and company performance … theoretical deficit, the authors surveyed 1,812 professionals involved in pricing to measure the influence of pricing approach on …

Pricing is a primary factor in international business success. Conventional price definitions are too narrow and a …′s marketing strategy. This article describes the five major pricing axioms in international marketing and concludes that although … pricing in international markets is not an easy task, by better understanding the international marketing environment, a …

In most highly competitive markets, the use of certain strategic and tactical pricing practices is a key factor in …