This contribution contains an international comparison of preferences. Using two Discrete Choice Experiments (DCE), it measures willingness to pay for health insurance attributes in Germany and the Netherlands. Since the Dutch DCE was carried out right after the 2006 health reform, which made...

This paper examines the feasibility, practicality, and predictive ability of the consumer model which was proposed by Hauser and Shugan (Hauser, J. R., S. M. Shugan. 1983. Defensive marketing strategies. (4, Fall) 319–360). We report results in two product categories, each representing over...

It is becoming increasingly easier for researchers and practitioners to collect eye tracking data during online preference measurement tasks. The authors develop a dynamic discrete choice model of information search and choice under bounded rationality, that they calibrate using a combination of...

Eliminating unacceptable attribute levels when measuring consumer preferences represents an important problem, both academically and managerially, since including unacceptable attribute levels in preference measurement may cause distorted parameter estimates and result in inaccurate estimation...

The definition of an attribute-set for preference measurement is still a unsolved problem since all common methods only concentrate on the attributes but are not applicable to reveal the relevant attribute-levels. We therefore propose a new method called "EVAS" (Evoked-set Based Attribute...

Within empirical preference measurement, conjoint analysis (CA) and analytic hierarchy process (AHP) are common methods with CA dominating marketing research and practice and AHP becoming more and more relevant as a tool of decision analysis. Both methods mainly differ with respect to their...

Purpose One of the long-standing issues in the field of corporate real estate management is the alignment of an organisation’s real estate to its corporate strategy. To date, 14 models for corporate real estate (CRE) alignment have been made, as well as four comparative studies about CRE...

Purpose – This paper aims to describe the development and test of such a design method to achieve alignment, which utilises the preference-based accommodation strategy (PAS) design procedure. One of the long-standing issues in the field of corporate real estate management is the alignment of...