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Online auctions are a popular means for exchanging items over the Internet. However, are many inherent security and fairness concerns. Participants can behave in an undesirable and fraudulent manner in an attempt to gain an advantage at the expense of rivals. For example, a bidder might seek to...
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Bid sniping is a dubious practice used in online auctions whereby a bidder makes a bid in the closing moments in an attempt to deny other bidders time to react. The primary goal for a bid sniper is to win the auction for the lowest price possible, without the risk of being forced into submitting...
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Buying and selling online is inherently insecure. Misuse of an individual's personal information is now the leading concern among those who engage in e-commerce. This thesis examines privacy and security issues in online auctions. Various auction fraud issues are investigated, and several novel...
Persistent link: https://www.econbiz.de/10009476352
Online auctions are inherently insecure and there exist many opportunities for participants to cheat. Cryptographic protocols can be applied to help alleviate some of these problems. However, different auction types have differing security requirements. This makes it difficult to construct...
Persistent link: https://www.econbiz.de/10009476460
Purpose: This paper aims to develop and empirically test a theoretical framework of consumer engagement with brands on Twitter. Design/methodology/approach: Depth interviews were conducted to gain initial insights into consumer engagement on Twitter. Using a blend of the extant literature and...
Persistent link: https://www.econbiz.de/10012067949
E-readers, or devices designed primarily for reading e-books, are taking the world by storm. Several papers in library studies and education have examined e-book consumption for academic reading. However, no previous marketing study has investigated consumers’ adoption of e-readers for...
Persistent link: https://www.econbiz.de/10009484007
The Technology Acceptance Model (TAM) aims to understand consumers’ adoption of new technologies. Some 30 years after TAM was first proposed, it is still widely used today. This paper proposes an extended version of the TAM, with the primary addition to it being the construct of consumers’...
Persistent link: https://www.econbiz.de/10009484053