Purpose - Consumer sovereignty assumes that consumers have adequate product information and are able to understand that information in order to make an informed choice. However, this is not the case when consumers are confused. Recently, Walsh et al. identified dimensions of consumer confusion...

Marketplace discrimination, which involves a differential treatment of customers in the marketplace based on perceived group-level traits, is common in service encounters. In the past, research has focused on discrimination experienced by members of ethnic minorities, however, not much is known...

This paper has four purposes. First, to establish the policy background leading to a special financial reporting standard for small firms (FRSSE), aimed at reducing compliance costs. An indirect policy implication of this was that small firms would be stimulated, for example, in terms of...

The problem domain of the investigation presented in this dissertation is knowledge increase. In particular the research is concerned with the process of knowledge increase. The research problem formulated is formulated a posteriori: "Which factors determine the increase of personal knowledge...

Introduction: In this paper we consider the estimation of earnings equations for individuals who are either self employed or are in paid employment, and who are assumed to have freely chosen their employment status. The key aspect of the available data is that we do not observe an individual's...

Portfolio entrepreneurship can be an important small business growth strategy, particularly in sectors where economies of scale can be achieved at a relatively low level. This paper reports results of a survey examining the role of farms in the creation of new businesses in rural areas. Three...

The purpose of this paper is to explore the role of internal marketing in influencing corporate culture. The need for organisations to focus on human resources towards developing a marketing orientation is well recognised. The tactics for achieving this objective, however, have yet to be proven....

This article focuses on the consequences of networking for advertising planning.

This paper explores the social dynamics by means of which market forces are enacted at the level of everyday consumption. In particular, it draws on Holt's (2002) notion that as 'unruly bricoleurs', consumers kick-start processes of market adjustment and innovation through improvising ways to...

This work analyses make or buy decisions from the transaction cost economics perspective and the resource-based view of the firm. The aim is to analyse the extent to which the presumptions of the two theories are valid in the service sector in terms of specific assets. The study was conducted on...