differently by transaction costs with implications for both marketing theory and application. Further, the relationship between …

Buyer-seller negotiations are characteristics of purchase behavior often encountered in business-to-business marketing …

in a marketing survey. The mechanisms which underlie such effects for respondents varying in product category knowledge …

An important problem in marketing that has received little attention is the reaction to entry of new brands by … incumbent firms. In this thesis, the marketing mix reaction to entry under different managerial objectives is studied though the … formulation of a marketing interaction model and the estimation of the model from empirical data. …

Coordination and control are critical aspects in the design of marketing channels due to the interdependence of various … channel members and the complex flow of products, title to the products, payments and information. Important marketing … decisions, such as prices and the level of promotional services, are often delegated to members of the marketing channel with …

of this structure upon marketing strategy. Specifically, the research addresses the expanding role of marketing and … marketing strategy in this emergent organizational form. …