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The art of financial relations: reflections on strategic growth

Hägg, Claes; Preiholt, Håkan - In: Corporate Communications: An International Journal 9 (2004) 1, pp. 50-56

The purpose of the present article is to discuss the role of financial marketing in the creation of self‐reinforcing trends and bubbles. If the fundamental problems of financial marketing are not controlled, they can lead us to the world of the cynics, of raiders, of hostile takeovers where...

Persistent link: https://www.econbiz.de/10014691574

The Marketing‐Finance Interface

Ratnatunga, J.; Hooley, G.J.; Pike, R. - In: European Journal of Marketing 24 (1990) 1, pp. 29-43

A literature review on interface development between marketing and finance precedes the report of a study exploring … and finance. …

Persistent link: https://www.econbiz.de/10014722957

Purchasing Behaviour in Local Government in the United Kingdom

Knox, Simon; Denison, Tim - In: European Journal of Marketing 23 (1989) 5, pp. 31-42

An empirical study based on the buying behaviour of local authorities in the UK. A taxonomy of local authority is outlined and buying centres identified. The stages in the buying process are discussed and differentiated from the stages associated with the private sector. In particular, the...

Persistent link: https://www.econbiz.de/10014724691

The Marketing Accountant in Industry

Moss, C.D. - In: European Journal of Marketing 20 (1986) 1, pp. 95-103

finance functions in industry. Focuses on evaluating why marketing accountants in industry have become increasingly …

Persistent link: https://www.econbiz.de/10014724790

A Comparative Study of Manufacturers' Sales Subsidiaries and Manufacturers' Sales Finance Subsidiaries in the UK, USA, Canada and Japan

Seto, Hiroaki - In: European Journal of Marketing 19 (1985) 3, pp. 41-47

Attempts to examine the roles and purposes of manufacturers' sales subsidiaries by means of a survey carried out in the UK, the USA, Canada and Japan. Suggests that, in the UK and the USA, these subsidiaries have room for improvement.

Persistent link: https://www.econbiz.de/10014724906

Fund Raising Consultancy and PR

de Mille, Andrew - In: European Journal of Marketing 15 (1981) 6, pp. 3-24

employed thus aim to research and identify potential sources of finance for a project, identify particular individuals with the …

Persistent link: https://www.econbiz.de/10014725050

A bargain theory of pricing

Moyer, Reed - In: European Journal of Marketing 5 (1971) 4, pp. 161-167

Examines the roots of bargaining power in the nature of market structure, financial resources, sub‐situation possibilities and the innate skills of those doing the bargaining. Looks at the effects of these in pricing strategy. Concludes that, although highly “visible” bargaining is not the...

Persistent link: https://www.econbiz.de/10014725326

Finance training can be fun and effective

Cowey, Alan - In: Industrial and Commercial Training 37 (2005) 7, pp. 355-360

really understand about business finance, how profits are generated and what they can do to improve them. This paper shows … how the traditional perception problems of dryness, difficulty and irrelevance of finance training can be overcome … give a learning experience of finance and business in an effective and time efficient way. The paper lists the problems of …

Persistent link: https://www.econbiz.de/10014755208

Money, Money, Money

Macaulay, Stephen; Pringle, Roger - In: Industrial and Commercial Training 26 (1994) 9, pp. 23-27

Examines an approach to the development of managers which leads to a real understanding of finance. Uses a case study …

Persistent link: https://www.econbiz.de/10014755806

INVESTING IN PEOPLE

Chaudhry‐Lawton, Rani; Terry, Angela - In: Industrial and Commercial Training 23 (1991) 7

Fierce competition and changing strategies in the financial sector are raising awareness of the vital role of interpersonal skills in business success. This change is charted and it is explained how financial organisations need to ensure that the “soft” issues such as values, behaviour and...

Persistent link: https://www.econbiz.de/10014757134