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2013 Awards for Excellence

In: International Journal of Accounting and Information … 22 (2014) 1

Persistent link: https://www.econbiz.de/10014759325

Babbling before banking? Online communities and pre‐purchase information seeking

Berger, Sven C.; Messerschmidt, Christian M. - In: International Journal of Bank Marketing 27 (2009) 6, pp. 446-466

Purpose – The purpose of this paper is to explain the use of online communities for information seeking in the financial products purchasing process and identify relevant usage antecedents. Design/methodology/approach – A theoretical framework is proposed based on the three dimensions...

Persistent link: https://www.econbiz.de/10014759969

Competing in global niche markets: the case of Macquarie Bank

Gordon, Cameron - In: International Journal of Bank Marketing 29 (2011) 4, pp. 293-307

infrastructure finance. The Macquarie case is interesting because the firm has internationalized by developing a unique market …

Persistent link: https://www.econbiz.de/10014760018

Public attitudes towards the UK banking industry following the global financial crisis

Bennett, Roger; Kottasz, Rita - In: International Journal of Bank Marketing 30 (2012) 2, pp. 128-147

Purpose – The purpose of the paper is to establish the antecedents of changes in public attitudes towards the UK banking industry following the global financial crisis. Design/methodology/approach – A questionnaire was administered to 1,066 people querying their attributions of blame for the...

Persistent link: https://www.econbiz.de/10014760037

An empirical inquiry into marketing Islamic mortgages in the UK

Tameme, Mohammed; Asutay, Mehmet - In: International Journal of Bank Marketing 30 (2012) 3, pp. 150-167

finance service providers in shaping their marketing strategy in relation to Islamic mortgages. Originality/value – The paper …

Persistent link: https://www.econbiz.de/10014760039

Studying financial inclusion in north‐east India

Bhanot, Disha; Bapat, Varadraj; Bera, Sasadhar - In: International Journal of Bank Marketing 30 (2012) 6, pp. 465-484

Purpose – The purpose of this paper is to explore the factors which are crucial in determining the extent of financial inclusion in geographically remote areas. The study also aims to provide suggestive measures for banks to tap unexplored markets. Design/methodology/approach – Primary data...

Persistent link: https://www.econbiz.de/10014760054

Success in Selling – The Current Challenge in Banking

Stephenson, Bill; Kiely, Julia - In: International Journal of Bank Marketing 9 (1991) 2, pp. 30-38

Some of the key issues facing banks in the UK are examined in order to become better at selling in the personal banking market. These issues concern attitudes towards organisational changes for sales including those of personnel and physical organisation. Implicit in these issues are matters of...

Persistent link: https://www.econbiz.de/10014760126

Sociographic Segmentation: The SME Market and Financial Services

Maru File, Karen; Prince, Russ Alan - In: International Journal of Bank Marketing 9 (1991) 3, pp. 3-8

Banking marketers are becoming alert to opportunities among the small to medium enterprises (SMEs) that in the USA alone generate 40 per cent of the GNP and make $1 trillion in annual purchases. In this study, sociographic segmentation (based on a cluster analysis of purchasing determinants) of...

Persistent link: https://www.econbiz.de/10014760128

Finance for Small and Medium‐sized Enterprises

Edwards, Pamela; Turnbull, Peter W. - In: International Journal of Bank Marketing 12 (1994) 6, pp. 3-9

Finance for longer‐term investment continues to be identified as a problem in the small and medium‐sized enterprise … market. Recently the finance gap has been attributed to the use of capital gearing as a lending assessment technique. Income … gearing, which would take account of the borrower′s expected future income flows may help to close the finance gap. Using a …

Persistent link: https://www.econbiz.de/10014760184

Management’s search for venture capital in smaller buy‐outs: the role of intermediaries and industry marketing implications

Murray, Gordon - In: International Journal of Bank Marketing 14 (1996) 2, pp. 14-25

Provides evidence on the capital search process by entrepreneurial managers, focusing on the means by which managers undertaking management buy‐outs and buy‐ins identify and select professional intermediaries and venture capitalists. Discusses the marketing implications of the study’s...

Persistent link: https://www.econbiz.de/10014760239