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Marketing Cultural Attractions: Understanding Non-Attendance and Visitation Barriers
Kay, Pandora; Wong, Emma; Polonsky, Michael Jay - 2009
Purpose ? The purpose of this paper is to draw together the previous academic and industry research on non-attendance of cultural attractions, followed by qualitative in-depth interviews to identify commonalities or gaps in the previous research on barriers, constraints and inhibitors, as well...
Persistent link: https://www.econbiz.de/10009481040
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A conceptual model of performance for small motels: development and empirical testing
Bergin-Seers, Sue - 2007
researchers of performance management in large manufacturing firms, where, in recent years the focus has turned to more holistic … in particular small motels, as key service providers. Given that the management activities of business managers and the … motels, is: How effective are the existing strategic management business performance measurement models for improved business …
Persistent link: https://www.econbiz.de/10009481152
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A Synthesis Model of Market Orientation for a Developing Country - The Case of Bangladesh
Zebal, Mostaque Ahmed - 2003
goods manufacturing companies in Bangladesh is determined by seven internal (top management emphasis, management training …
Persistent link: https://www.econbiz.de/10009481163
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Growth and Expansion of Women-Owned Home-Based Business
Breen, John P; Karanasios, Stan - 2010
business management and external factors in the form of government support and securing a major contract are important factors … contributing to growth. Concerning future growth the most important factors were business management and market opportunities such …
Persistent link: https://www.econbiz.de/10009478091
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Tale of two Koreas
Ratten, Vanessa; Waechter, Estelle - 2007
The economic performances of North and South Korea over the past decade have differed significantly. This is largely due to the government policies of the two countries, which affect business in conflicting ways. Despite the differences in economic growth, there are a number of similarities...
Persistent link: https://www.econbiz.de/10009484035
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Foster’s Lager: From Local Beer to Global Icon
White, Leanne - 2009
Purpose – This paper seeks to analyse Foster’s Lager advertising since the early 1980s. In particular, it aims to focus on the Foster’s Lager “I Believe” integrated marketing communications (IMC) campaign launched in 2000 and the use of “commercial nationalism”....
Persistent link: https://www.econbiz.de/10009478042
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Forecasting China's monthly inbound travel demand
Kulendran, Nada; Shan, Jordan - 2002
China is currently expecting a growth in inbound travel demand as the result of China's “open door policy,” participation in World Trade Organization (WTO), success in hosting the Olympics in Beijing in the year 2008 and political stability. This paper focused on two issues: (1) forecasting...
Persistent link: https://www.econbiz.de/10009478062
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Enterprise, entrepreneurship and small business: where are the boundaries?
Breen, John P - 2004
The terms enterprise, entrepreneurship and small business are frequently used in the context of education and small business formation. Particular countries have preference for the use of the terms in specific circumstances, for example, entrepreneurship is more common in the USA and Canada,...
Persistent link: https://www.econbiz.de/10009478065
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The Role of the external accountant in small firms
Breen, John P; Sciulli, Nick; Calvert, Cheryl - 2004
This paper details a second stage of a study into the use of small business computerised accounting systems (CAS), together with the role and impact of the accountant across businesses that use and do not use computerised systems. The most popular accounting software product is MYOB and the CAS...
Persistent link: https://www.econbiz.de/10009478066
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A cross-sectional analysis of value-drivers in the knowledge economy
Oh, K. B; Bose, Sanjoy; Billington, Nicholas - 2003
assets. The perceived value-drivers are identified from two sources, firstly for the e-commerce sector the value drivers are …, equity envestment, public policy and strategic management are discussed and explained. …
Persistent link: https://www.econbiz.de/10009478067