The object of research – cooperative “Daržovių centras”. The subject of research – promotion and forces having influence on it. The aim of the work – to prepare promotion strategy for cooperative “Daržovių centras”. The tasks: 1) to estimate forces, influencing marketing and...

Magistrantūros studijų baigiamasis darbas, 59 puslapių, 11 paveikslų, 13 lentelių, 37 lite-ratūros šaltiniai, 3 priedai lietuvių kalba.Magistro darbe siekiama apibendrinti teorinius biokuro rinkos suderinamumo aspektus bei jų pritaikymo galimybes. Teorinėje dalyje analizuojami biokuro...

SUMMARY Rasa Kairienė Improvement of Entrepreneurship of Small Sales Businesses Master’s studies final thesis, 67 pages, 10 figures, 11 tables, 47 references, 2 appendices, in Lithuanian. KEY Words: businessman, entrepreneurship, human capital, small sales companies, external factors,...

SUMMARYKristina KLIMIENĖConsumer behavior influence to milk processing companies marketing decisionsThe conclusive master work consists of 57 pages, 10 pictures, 2 tables, 40 references and 3 additions. The work is written in Lithuanian.The key words: consumer, consumer behavior, need,...

The final work of master studies, 65 pages, 20 figures, 6 tables, 41 literature sources, 3 appendices, in Lithuanian.KEYWORDS: brand, brand name, brand mark, logo, brand equity, protection of the brand, brand equity management, brand equity management strategy, consumer.The object of research...

The main function of Lithuanian pilot, training and testing farms (hereinafter – PTT farms) is to enable the agricultural education and training institutions to carry out precision experiments with plants and animals in natural and artificial environmental conditions, provide a framework for...

In 2013, as a result of the project Development and Implementation of the Postgraduate Study Programme Innovation Management and Technologies, a new postgraduate study programme was developed and launched in Klaipėda University. Since the study programme has been running for a year now, a...