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Purchase intentions are routinely used to forecast sales of existing products and services. While past studies have shown that intentions are predictive of sales, they have only examined the absolute accuracy of intentions, not their accuracy relative to other forecasting methods. For example,...
Persistent link: https://www.econbiz.de/10009438908
We drew upon findings from the diffusion literature to assess the prospects for the diffusion of expert systems in forecasting. Forecasters judged potential adoption of expert systems in relation to two techniques that had been widely adopted in the past, Box-Jenkins and scenarios. They also...
Persistent link: https://www.econbiz.de/10009438909
Rule-Based Forecasting (RBF) is an expert system that uses judgment to develop and apply rules for combining extrapolations. The judgment comes from two sources, forecasting expertise and domain knowledge. Forecasting expertise is based on more than a half century of research. Domain knowledge...
Persistent link: https://www.econbiz.de/10009438910
Judgmental bootstrapping is a type of expert system. It translates an experts' rules into a quantitative model by regressing the experts' forecasts against the information that he used. Bootstrapping models apply an experts' rules consistently, and many studies have shown that decisions and...
Persistent link: https://www.econbiz.de/10009438911
in the military, law, and business. …
Persistent link: https://www.econbiz.de/10009438912
simple and cheap to implement and has been adopted for diverse applications in business and government since its origins in …
Persistent link: https://www.econbiz.de/10009438914
In developing economies, health shocks play a significant role in instigating and sustaining poverty. The impact of high catastrophic out-of-pocket health expenditure also fosters a culture in which people decide not to use services because they cannot afford either the direct costs, such as for...
Persistent link: https://www.econbiz.de/10009438963
Since the start of the financial crisis, various forms of securitization have been criticized for causing the problems experienced. The amount of Asset Backed Commercial Paper outstanding fell drastically in the middle of 2007 drawing our attention to this market. Our study focuses on the use of...
Persistent link: https://www.econbiz.de/10009438964
S-shaped diffusion curves can be derived mathematically using social contagion or heterogeneity in the intrinsic tendency to adopt as the chief driver of the diffusion process. I present and evaluate hypotheses as to when either social contagion or heterogeneity will be more pronounced in the...
Persistent link: https://www.econbiz.de/10009438965
This study explores the effects of media type (including online, print, and TV), advertisement shape, and online animation level on advertising responses such as recall, recognition, attitude, and purchase intent. The study examined a set of 1636 surveys, each collecting consumer responses to an...
Persistent link: https://www.econbiz.de/10009438966