Darbo tikslas: pateikti pasiūlymus kaip naudojant metaforas reklamoje skatinti norimą vartotojų elgseną. Teorinėje darbo dalyje analizuojama metaforos samprata bei galimos jų rūšys. Analizuojama metaforų naudojimo reklamose specifika, privalumai ir trūkumai bei metaforų naudojimo...

Šiame darbe tyrimo objektu parinkta verslo informacijos centro veikla. Darbo tikslas - išsiaiškinti, kokią įtaką verslo informacijos centras turi plėtojant verslumą regione, remiantis Pakruojo verslo informacijos centro pavyzdžiu. Darbe analizuojami verslo ir verslumo plėtojimą...

During the last five years, a sharp increase in foreign capital flows into Emerging Markets has been observed. This has caused a significant boost of prices in asset markets including equity markets as well. Historic examples show that the economic developments and capital flows follow a...

Tyrimo objektas – silpnos formos efektyvumas Baltijos šalių akcijų rinkose.Tyrimo tikslas – įvertinti silpnos formos efektyvumo pasireiškimą Baltijos šalių akcijų rinkose.Tyrimo uždaviniai:1. Atskleisti efektyvios rinkos hipotezės sampratą;2. Apibūdinti efektyvios rinkos formas...

Looking back into the history of welfare facilities for employees in an organization, they have always and will keep playing a pivotal role in enhancing employee morale. The welfare schemes in every organization facilitate impetus for employee and employer relations. Employees' welfare is...

Cyberbullying has become more popular on social networks especially on Twitter due to the popularity of information sharing. However, there is limited research into the tweet content and influence of Twitter profiles of organisations fighting against cyberbullying and bullying. For this article,...

The advent of technology has resulted in an information explosion and has affected all aspects of human behaviors. The advent of technology does not only affected communication, but also social conditions, on-going economic change, new political trends, and cultural shifts over time. Academic...

During the past few years practicing employee welfare schemes has become a key factor for the overall growth and development of any organisation. Organizations provide welfare facilities to their employees to keep their motivation levels high. Employees' welfare is essential for any...

This article introduces a new method to discover the role of influential people in online social networks and presents an algorithm that recognizes influential users to reach a target in the network, in order to provide a strategic advantage for organizations to direct the scope of their digital...